Backpack Jasper Medium Ucon Acrobatics, Lotus Black
- A fresh look at typographic design as an art and as a storytelling device that expresses narratives, emotions, and voice.
- Pages: 252
- Brand Yale University Press
- Symbhol 9780300226799
- Author: Steven Heller Gail Anderson
- Publisher Yale University Press
A fresh perspective on typographic design as an art form and a storytelling tool that conveys narratives, emotions, and voice.
Pushing the boundaries of typographic expression, "Type Tells Tales" is a sensational presentation of typefaces that are integral to the messages they convey, with the ability to evoke emotions, engage, and guide the reader from one idea to the next. Exploring the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can give a specific tone or facilitate multiple conversations, how letters in various shapes and sizes can navigate the eye through dense information, and how type can become both content and illustration, as letters take on the forms of people, animals, cars, or planes.
The book's 332 illustrations – including 290 in color – showcase historical examples by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent. The book firmly places typography within the realm of artistry, finding exciting common ground among the disciplines of design, illustration, writing, and typography.